They would have had little-to-no SEO value at the time and, standing alone, they do little to explain the severity of the news stories attached to them. Those who follow this strategy won’t go far wrong when it comes to attracting news junkies to...
He was discussing a finding in Marketing Sherpa's 2013 Email Marketing Benchmark Report that found only 15% of marketers reported they have dedicated resources to produce content for each stage of the buying process.
But how can you integrate it into your content marketing strategy effectively? The core aim should be helping your audience, of course – after all, content marketing is about providing value. So don’t waste this opportunity, and think carefully...
Keeping your social media channels full of engaging content should also be a priority, offering a mix of your own content, interesting content from across the Internet, and engaging directly with followers or fans on Twitter or Facebook.
B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. Survey after survey indicate B2B marketers have this issue top of mind. Lead research and unique lead persona development will emerge to help B2B...
Content Marketing Strategy Mistakes Email marketing is a complicated aspect of a content marketing strategy, no doubt about it. We want them all to like us, love our products and services, and purchase from us not once, but many times.
When it launched in 2009, many thought it was late to the party… but it rode the social media wave and executed a content marketing strategy second to none, growing into one of the most-trafficked B2B marketing sites on the planet.
Get more from Jeff on LinkedIn, Twitter and Google+. This is why having having a valid process that keeps your you and your sales team focused on the right variables is something that gives your buyers confidence in working with your company.
Tweet interesting blog posts, news items, etc.to your followers; share the content on Facebook, LinkedIn and Google+ too. Read LinkedIn Today for ideas. Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own...
So Adweek asked marketers this afternoon to weigh in on whether Yahoo or Facebook would make a better parent for the site. Both interactive platform firms could work as a Tumblr overseer, suggested David Clark, marketing vp at global strategy firm...
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
The post in Fast Company was written by Jonathan Lister, who oversees the North America advertising sales and operations organization for LinkedIn, and is definitely worth a close look. To honor this on-point distillation of content marketing...
When asked about PTAT in the last year or so, most brands speaking with Adweek have said they pay close attention to the stat. It seems remarkable that the New York-based company—with roughly 1.2 million Facebook fans—creates more interaction than...
Pinder spoke with Adweek about his new industry model, how The House and its partners make money and why he’s given up an enviable Parisian life to return to his native U.K.After you left Publicis, did you think of other career options or did...
Overall, according to the Journal, Facebook and Twitter have been "devastating" for Yahoo's growth. The recently redesigned homepage already integrates Facebook, personalizing individual users' content based on their friends' Facebook recommendations.
Each is pitching out of its New York office. Roth Associates in New York is managing the search. In January, however, the company hired Horizon Media to plan and buy its media and now, it’s seeking a lead creative shop.
A sale seems the likeliest exit strategy. Although a number of strategic options are being considered, one source told Fast Company that “Someone will buy them. That motivation has been there for some time--Hulu was also put on the block in 2011...
Suffice it to say, the owners of this restaurant, took it to another level via these Kitchen Nightmare Youtube videos. I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the...
If you’ve been getting your content on an as needed basis, it may be time to rethink your strategy. Platforms like social media are expanding exponentially, and without the advantage that cross-platform content offers, you’ll quickly start losing...
It is a great forum to talk about preference while leveraging socially active advocates," Greg Guidotti, sr.director of premium coffee and e-commerce at Kraft, told Adweek. Gevalia can only hope that's the case this Saturday when 3,000 so-called...