In an interview with Brafton, Ken Barhoover , marketing manager at Park Place Technologies , said diversity of content is critical to the success of web marketing efforts . For companies in the B2B sector, it's inevitable that prospects and primary contacts will hold different positions in their companies. Barhoover points out that it's critical to ensure that there is relevant content on a website that will appeal to people in each of these positions. [caption id="" align="alignleft" width="220"] Ken Barhoover , Marketing Manager, Park Place Technologies [/caption] A diverse web content campaign that includes news content marketing, in-depth white papers and/or infographics can help organizations demonstrate their…