Nine out of ten organizations engage in Content Marketing. According to B2B Content Marketing Research, article posting, social media, and blogging are the most popular tactics and are currently used by 79%, 74% and 65% of B2B marketers, respectively. We Invest in Content Marketing to Connect Marketers invest in content marketing in hopes of connecting with consumers. So, what does it mean to connect? How can we connect with people outside of “marketing speak?” As Marketers, we tend to be quantitative, focusing on percentages and numeric analytics, which is paramount. But today, I might argue that we should, at times, be more qualitative–digging a little deeper than the marketing stats, showing our more personal side. So,…