A report from Wordstream suggests that earning top spots in organic results within Google search is growing increasingly competitive since the launch of Panda. Moreover, many of the companies Wordstream works with have seen a growing amount of clicks from paid search ads in recent months. WordStream found more than 64 percent of its clients' traffic resulted from paid search , rather than organic results. The study suggests that user behavior is shifting to focus on search ads . But before marketers give up on SEO, they might consider recent data from AYTM Market research, indicating that more than half of consumers never click on paid ads. Companies using content marketing campaigns as part of SEO can make their…
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