Why Content Marketers Need to be Involved in Website Redesigns

www.business2community.com by Adam Barber Published

For some years now, SEOs have been making their case for early involvement in the web design process . Fed up with getting asked to “SEO” sites after all the big decisions have been made, the search crowd has produced a stream of blog posts, white papers, and wireframe templates to secure their place at the table from the outset. In an age where more and more businesses are looking at content to fuel their online marketing activities , it’s time for content marketer s to make a similar push. Whether it’s a funky new website or an overhaul of an existing site, the content strategy should be getting discussed from day one. If you’re responsible for a major build or redesign job, here are three valuable contributions…

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