Firefox 14 encrypts Google search terms, more challenges to SEO keyword data for marketers

www.brafton.com by Joe Meloni Published

Google users who also count themselves among Mozilla Firefox's user base can now use the search engine more safely. Mozilla released its latest version of the browser this week with complete encryption of the network, which may mean marketers will have more keyword data unavailable to them to inform SEO campaigns when users search via public networks . The company says this is an effort to, "protect [user] data from potentially prying eyes, like network administrators when you use public or shared WiFi networks." Google 's suggested searches and other tools will continue to use the information to suggest other results and record history. This could help brands maintain a presence with relevant audiences if they come up…

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