With new devices come new ways in which people interact with and consume information. On a smart phone, professionals are likely to exchange emails, text message with colleagues and use applications. On a laptop, they’re likely to conduct research and write reports. When professionals use a tablet they want to watch, learn, read and consume as much content as they can when they’re on the go. With this in mind, how can content marketers appeal to a growing constituent of professionals who look to their tablet for quality content? The Opportunity for B2B Marketers An article posted by ContentMarketingInstitute.com explains why “tablets are the new best content marketing device .” “The three predominant text-based and work related…
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