I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered. Recent research findings from Rebecca Lieb , partner at the Altimeter Group , go even further to document both the value and pain points that organizations are realizing as they navigate through the new challenges that Content Marketing is forcing on them. Altimeter’s research was conducted with 56 content marketing thought leaders on the state of Content Marketing and the impact of social media on their organizations. What…