I just finished reading ‘Marketing in the Round’ by Gini Dietrich t feel like I was reading a ‘business book’. The last time that happened for me was when I read ‘Content Rules’ on my vacation in Mexico (call me a dork, I don’t care ha!). The idea of integration and truly creating and working within an organization in which each role is integral to the success of the next one is an idea in which we should all embrace. What is marketing in the round? Silos really are for farmers. The silo has a purpose on the farm and it’s an essential piece of success. Now silos in business are never good. What comes to mind when you think of a silo in the business sense? Maybe individual players instead of teams? Or even disjointed…