7 things to know about the Google Disavow Tool

GOOGLE'S DISAVOW (Links) TOOL (Google disclaimer -links- application) is a feature Google introduced to disable unwanted links . The tool, required by many users, was introduced by Google's Webmasters at the end of 2012. By pressing the "reject link" button in Google's tools, we can block unwanted links and prevent their access to our website pages.

Matt Cutts, a computer engineer with Google since 2000, is now head of Google's Webspam Team. Formerly responsible for "SafeSearch" and "Google's family filter" played a key role in the development application. The innovation was announced in 2012 from his blog (Pubcon) and since then he has been active in person to answer users questions about how the tool works. Although there are still many doubts in users, the questions that arise are:

• The tool does not work quickly and sometimes it is ignored by the system despite the users activation. 
• For every DISAVOW (disclaimer) it takes 2 megabytes of space and many unwanted links go beyond this threshold.
• It criticises the stereotyped responses from Google to questions regarding non-operation of the system.
• If you use the GOOGLE DISAVOW TOOL you must avoid including "NoFollowed Links" in the DISAVOW procedure.
• If you want to RE-ENABLE a disavowed link (DISAVOWED) you need to be aware that this tool does not allow this. The reverse procedure (REAVOWED) is not allowed.
• The effects of the DISAVOW TOOL extend to the Links on linked sites.
• The DISAVOWED Links block all the DATA contained on those pages, including the comments of unaware users or articles related to it.

In short, according to both the users and the same Google engineer, it is a tool to be optimized. The question has long been discussed in the field of SEO. Since 2007, Google has interacted with users discussing the "problems" related to "disavowing" Links. Others followed the example of Google in blocking spam (the first was Bing). The tool must certainly be perfected and the right "keys" to optimise its functioning are still waiting to be found. Google has answered some users' questions significantly: "Take caution in using this tool!"