In order to survive on the web, the only requirement that cannot be renounced is acquiring CREDIBILITY. Building it, conquering it and maintaining it could cost you a lot of effort and work. Losing credibility instead can happen in an instant, even a mere distraction. Any writer who believes they can deceive their readership makes a big mistake that can barely be remedied: FORGET COPY-PASTE. Why should someone find your words interesting if they have already read them elsewhere? And what news can you read in your texts that is not in an online encyclopedia? Produce original texts, and not cut and pasted like a puzzle, is the first step to getting a good reputation. We want to be clear on this point: YOU MUST BE UNIQUE, originality will save you from anonymity. Another important tip: CORRECT ANY MISTAKES, even the careless ones. Begin by trusting an automatic checker: it is easy to make some mistakes after a long time in front of the screen. And then re-read. The more you want your text to be clear, concise and correct the more time you have to dedicate to it. A text full of misspellings is sloppy and certainly of poor quality. We may seem pedantic, but this is not the case: the grammatical correctness of a text is not only an indication of care and professionalism, but favours better comprehension.