Content for your E-commerce site: what's the right solution?

One of the main problems for an e-commerce site is not appearing among the first pages on search engines, despite the products offered having great appeal for users. Solving this problem is not easy and involves certain actions for making the site more SEO friendly and to be easily found by potential customers.

SEO: What must I have in an e-commerce site

An e-commerce site plays an important part in a companys structure, it is often the only source of income where products are presented and sold. SEO optimisation work to render a site visible to the public is vital to the company itself.

What should be visible to the search engine and, as a result, its clients?

Firstly, the site needs to be well-structured and conceived to address our client's browsing inside, to guide them to make purchases. The user experience must be as linear as possible to avoid hitches, starting from the homepage that must clearly indicate the categories of products. Categories and tags serve the search engine to better index our pages and users to easily find what they are looking for, it is important that these are always relevant to what we sell. Don't forget that your site must be accessible to mobile phones. Having a responsive website may not be enough, navigation needs to be facilitated with images and appropriately sized buttons, all information is clearly visible and the pages load quickly.

SEO for product sheets

Product sheets are of great importance for the success of your e-commerce site. Your business is presented through them and it is therefore necessary to have clear and precise elements within it so that is all the information being indexed properly.

• Title. The title or product name must immediately inform the user of what the sheet is about. Through the tag title in the sites html code, the content is communicated to the search engine that finds the other information to be presented in SERP in the meta description. A text description must contain a message of interest that will inspire the user to visit our e-shop.
• Images. It is said that a picture is worth a thousand words and on an e-commerce site, this is certainly true. Presenting a true and well chosen photo prepares the customer for the purchase because they can see the product in detail. Likewise for search engines, the image should be described in detail through the alt text tag and title.
• Description. The description must be clear, informative and straight-to-the-point. Inside you must insert keywords of reference, avoiding useless repetitions but using related and secondary keys, to increase the possibility of being found.
• Price. Price is not important as far as SEO is concerned, but for the user, it must be clear and visible on your product page.
• Quantities and variants. Even quantities and product variations are of interest only for navigation and the user's choice.
• Key for the purchase. The button to make purchases is what concretises our efforts. The advice is to make it more attractive through a call to action or simply colour it orange.
• Other elements. There are other fringe elements that display the product better to the search engine and to convince the user into purchasing. These additional elements include reviews from other buyers, sharing keys, related articles and detailed technical descriptions.

Insert and export the product sheets quickly with CMS

Contentmarketingsuite.com offers subscribed publishers to a platform where you can draft product sheets customised for your every need. In the area dedicated to publishers, through their guidelines creation, there are three templates divided into product descriptions, editorial boards and Amazon cards, as well as a free template, which can be completely customised with different fields. Each entry field must be accompanied by the specifications for the authors who will take charge of the commission. In this way you will quickly get a series of product sheets, SEO optimised, ready to be published on your e-commerce site. Moreover, exporting the cards can be quick thanks to the function that allows you to export directly onto your cms or, if you prefer, on a word document or a csv file.