Engagement: how to build relationships with other sites

The web allows you to reach your neighbour in the same way as those who live on the other side of the world. However, this is not an immediate mechanism: once you have created your own page you need to find the right strategy to make it known without embarking on crazy advertising expenses.

The best way is word of mouth 2.0, but how can you exploit it? Social media is a great place to launch content, but it is not enough. It becomes essential to create a network with other websites and other profiles, so that they too relaunch your content to their users and thus allow you to reach a much wider audience. The best way to create what is called "engagement" is to turn to sites that deal with products and similar issues to your offer: the audience that you will reach is definitely interested in what you are proposing. You can decide to turn to already established sites, which have a large audience, or to smaller sites, more inclined to exploit the engagement.

Once you have identified your reference target, you should make contact with the site owners or administrators Do not forget that the engagement mechanism works like a "do ut des" (give and take): in exchange for the visibility that you ask, you will have to return as much visibility. The best strategy is to start by relaunching the contents of those you want to be included in their network of relationships, so as to prove your reliability. Once "engaged" a site, the engagement will be maintained and cultivated on a daily basis. The next step will be to network with the other sites connected to the first one, so as to widen the audience of spectators from time to time. The two fundamental principles are therefore constancy and reciprocity: if you follow them, your engagement will be successful.