How to choose the right images for an article.

The creation of a text, whether it is an article, a guide or a tutorial, must include one or more related images.

In the age of rapid and sometimes listless reading done on a smartphone, capturing attention is vital. Screaming headlines don't always lead to a frenzied wall scroll.

Images capture attention far more than words and very often help communicate a concept at a glance. If you are reading this article, you will have noticed a basic pairing, a feature animal doing something particular. However, there is a number of elements that must be taken into consideration when defining which image can help reading or sharing an article.

Contentmarketingsuite.com provides training using dedicated Webinars to its Copywriters

on how to match photos or the right image to textual content. Thanks to the integration of our Image Database, each customer has the opportunity to receive a full text with related images. The author while writing the text has the possibility, through a dedicated search engine, to find an image related to the keywords specified by the customer. This automated process provides a strong correlation between Article + Image and as such, allows the author to save time. What are the main ways to attract the reader's attention with eye catching images?

Lets try to identify some:

• Wherever possible, we choose images of women. This is not a default choice, but the result of 80 years of extensive studies. A beautiful female image attracts the attention of both men and women. A masculine image is less popular yet it certainly renders more than landscapes especially if it is particular as the one that follows.
• Bright and strong colours. Yellow and red in particular stand out in any context.
• Surprise the reader. Don't always stick to the simple path that the reader expects.

• Keep the images clear. Facebook refuses to publish or reduces the visibility of advertising campaigns that use graphics that contain too much text. Facebook knows everything ... keep that in mind.