How to dominate the first page of Google

The first step in improving our reputation is by checking what is said about us online is to dominate the first page of Google for searches that concerns our brand. To monopolise the space you need to know how to use the various types of data that Google shows.

Paid search Buying spaces for the keywords that interest us is simple. However, there are also tactics in this field to improve visibility, for example to use ad extensions to take up more space. Organic search Dominating organic research can be more challenging. It should be easy to get a good ranking for our official website but pushing other domains on the front page will require more work. It is good to have pages dedicated to our brand on Facebook, LinkedIn, Twitter, Wikipedia and YouTube, because they will have a good chance of appearing in searches. Links from the official site and a good volume of social activities will help improve visibility. Google+ _ x000D_ If the company has a Google+ account it can use the tag rel="publisher" to get a side space with lots of images and links to the last message. Google Images Image search is more used than you think.

Make sure our logo is optimised for searches by inserting the keywords into the file name, the URL hosting it, the ALT attribute, and the title. YouTube Videos are another great way to dominate searches. It would be better to have a YouTube channel with a link from our site, but if it is not feasible, try to upload at least one of our videos. Let's make sure the brand is included in our username, in the name and in the video's meta tags. Social tactics are fundamental to achieve a good ranking, so we incorporate our videos into other sites and try to get votes and comments. In the long run, the winning strategy to improve reputation is to "monitor" social activities and proactively combat sources of negative feelings by involving positive sources". In the short run, however, checking the search results ensures that our voice is heard.

Source: George Fischer