How to give a good Briefing to a Freelance author/copywriter

I tried not to be too verbose so the author wastes no time with the guidelines and immediately starts writing my article.
Anonymous Contentmarketingsuite.com customer.
Fatal mistake.

All the time saved during the Briefings preparation to be passed to copywriters or translators, is lost to umpteenth power when the job is delivered.

This is true both for the activities done by an author "hired" directly and for work on web-based platforms.
What information should a customer give an author so that the texts fully reflect their needs? There is no one size fits all.
Creating company pages, editorial articles or tour guides present very different problems. It is possible to identify macro areas of knowledge that the author must absolutely be aware of.
We can divide the briefing into 3 main components:

• General Information on the job commissioner

• Specifications for text writing

• Any "technical" and/or SEO related requests

To make the most of Contentmarketingsuite.coms potential and of Crowd copywriting you should allow external authors to know the client, to background and realise content that respects all 3 components of the ideal briefing.
Let's look at this in more detail:

General Information on the job commissioner:

Who we are, What we do, How we do it.
Presenting the site, the company or the e-commerce site for a commissioned text allows the author to understand what kind of style has been adopted up to now.
Why am I requesting this content?
Knowing that a text will be used for a Business Brochure paves the way for writing simply and precisely. It is fundamental to let the author understand what we hope the reader will do thanks to the content they read. Completing the explanation with all the plus points that your products or services possess, allows you to obtain content that reflects your corporate image or that of the customer who the text is commissioned for.
Example: The "AcquaAcquaAcua" customer, leader in the installation of kitchen water purifiers, needs a text for a Brochure for mothers between 28 and 39, that shows the benefits of children drinking filtered water.

Specifications for writing text:

Length, tone, sources.
Which tone do we use on the website where the contents are intended?
Indicating only the title and the length of the text that you want to receive puts the author in the condition of being able to choose whether to be informal with your customer. And this is not always good. There are many nuances that need to be explained well to the freelancer to avoid being misunderstood. Here are the main ones:

• Tone:

  Informational, Engaging, Neutral.

• Style:

  Colloquial, Formal, Technical/Discursive.

• Text Structure:

  Maximum and Minimum Length, Type of Formatting and Paragraphs.

OK, our Copywriter has understood how the article should be written.
How can you read up on a topic that might not be so well known?
Providing valid and authoritative sources is the best way to direct the copywriter towards creating excellent content.

Any "technical" requests related to the SEO:

Just words or even HTML?
One of the great advantages of the Contentmarketingsuite.com platform is the possibility of obtaining verified contents in terms of uniqueness (real time double checking with Copyscape). Text alone is not sufficient to get a good ranking in Google search queries.
Title, Metadata, Text formatting with HTML parameters (H1, H2 etc.) are now an indispensable compendium for a SEO oriented text.
In the guidelines for authors, you should specify how to insert these elements within the delivered text.
Through Contentmarketingsuite.com you can indicate in a single guideline all the specifications that allow to receive quality content and ready to be indexed by search engines.