How to sell more by improving product descriptions.

Well-described products sell more.

Contentmarketingsuite supports e-commerce sites in the review or writing of product sheets. The typical problem we face is linked to the speed with which many firms need to update their catalogues. Time and quality generally travel on two opposing tracks. It is often product descriptions that suffer, which is one of the main levers for online selling. Some e-commerce sites are still limited to using existing descriptions taken from catalogues or passed on by the respective suppliers. In this way, the possibility of obtaining a positioning on Google in terms of SEO decreases dramatically. Others use internal resources to review descriptions. However, the time element is only one of the problems that must be faced when we turn to descriptions and product sheets. A fundamental question:
Does your Store manager have copywriting skills that make a product interesting and attractive by describing it? A plain text that schematically lists the product characteristics can work in certain sectors. However, it will be pointless in vertical displays such as clothing, furniture, accessories, etc. Modern e-commerce sites therefore need figures able to create impact content, which is interesting and unique. The problem is that they have to do it for thousands of catalogue items within a limited amount of time. Outsourcing services of content production such as Contentmarketingsuite.com support these needs. A growing number of experienced authors and copywriters that allow you to write thousands of descriptions in a short time. All this is combined with a technological platform that simplifies the exchange of articles.

See how you can outsource the writing or review of your product sheets.

So far, we have solved the three problems examined thanks to Contentmarketingsuite.com: Time, Uniqueness of texts, Writing skills.
We can start reviewing our product catalogue...NO! What no external copywriter will ever know is: Who will read the descriptions on your e-commerce site? Taking a cue from an interesting article from the editors of Shopify we can try summarising some elements to consider which should be inserted in the Briefings to pass on to the authors of your product sheets:

• Who is your typical customer, your Person Buyer?

  Without trivialising the matter, it is clear that writing a description for a pet store is very different from drafting one for a tyre shop. Tone, words, adjectives must be completely different.

• Avoiding the "they all say" effect

  The quality of this product is really excellent. You would never say it's average or worse still, that it's poor. These are the characteristics of your product that sell. You should explicitly ask writers to avoid banal and taken for granted phrases.

• Make the description easily readable

  The largest e-commerce site in the world that has a smile as a logo abuses this point ... bullet points assist reading, choice and lastly the purchase of a product.
  The know-how of e-commerce, shared through clear guidelines, combined with speed, platform and control allow you to start plans to outsource product descriptions.
  Check the Briefing process of authors and manage the internal project with Contentmarketingsuite.com.