Link building: 5 tactics to avoid spam

Given that the Google algorithms offer more effective protection against spam, professional link builders have had to come up with more sophisticated strategies to avoid falling into anti-spam networks. We can present five strategies for successful link building, if inserted into an intelligent and conscious project to increase your visibility on the web.

• A good comment should not be generated with automatic scripts, it undermines the quality of the comment itself that will be immediately identified as spam and ignored at best (at worst it will be put aside thanks to Googles "Nofollow" tag). An intelligent and well-written comment could produce beneficial effects to your visibility: it's the best way to get noticed.
• A press release can become a valid technique of link building, which was recognised by Google in Link Schemes in 2013. To avoid being singled out as a manipulative practice of spam a good press release must avoid being insistent and repetitive and be a real statement and not an invasive advertisement.
• A reciprocal link has been and is one of the most used and abused strategies in link building: its abuse has pushed Google to adopt more restrictive policies to avoid the buying and selling of links. In the event there is a real commercial partnership between websites or any other intent and common purpose that justifies the reciprocal link is always an effective strategy.
• The directories were an original tool for find information before the advent of search engines: the trend at that time was to make them proper paid link farms. Google obviously combats fraudulent practices of this type, but pursuing goals as a specific or local directory can be prolific.
• A good guest posting should be rich in grammatical form and content and not shamelessly written to convey a link. In short, the time spent writing a quality post will be amply repaid.