SEO: 5 things to avoid

All those who work with the web know the importance of SEO. The main tool for working on the web, essential to get a good indexing of your site. What everyone probably doesn't know and that, together with the best-known techniques to obtain a correct detection from the search engines, there are also a series of errors to be avoided in order to prevent being penalised by Google.

Here is a list of 5 things to avoid:

• Meta tags and Keyword - It was an old trick during the dawn of the web: fill keyword meta tags to trick detection. But now Google has refined its weapons and made this tool useless. By now, meta tags are only useful for a brief summary to show after SERP.
• Using the footer - Another old habit that is dying out is to fill the footer of the site with links, useless information or even worse, keywords. A practice considered improper by Google that leads to even serious penalisations of the site.
• Multiple domains and single content - A simple trick to deceive spiders but also this is now endangered. Copying the contents of your site to another domain, in order to increase portability and citability. Google now recognises clones and penalises them.
• Web usability - The SEO of the future will base on this main feature of site usability by the user. So the main goal for every web designer is to create a site that is satisfactory for the visitor, pleasant and qualitatively high. 
• Content and SEO - SEO is not a sorcery, nor is it a magic formula, contrary to what average users think, SEO does not perform miracles. SEO is a series of useful activities for indexing in search engines but that's not all. Remember that content is always the important thing.

The real difference is always the quality content.