SEO and Title Tags: 3 golden rules

The creation of content for the web has some operative rules that must be respected: for example the drafting of the Title TAGS, a brief introductory description of the published article, should be contained according to Google, using between 48 and 62 total characters. Despite this restriction, choosing the right words to insert is still a fundamental part of the work of a SEO. The expert on search engine positioning needs to apply the following three golden rules, precious indications to follow in the choice of suitable terms.

• The first rule to adhere to is to create separate sections for each group of users that you want to reach. Most writers commit the mistake of constraining different concepts in a limited space, making it difficult for end users to distinguish what is really interesting for them, from what is not. The choice of most important concepts to emphasise, to which we obviously have to dedicate a separate space, would require a long work of comparison with the clients, in order to identify the type of clientele that we intend to serve with our products and services, and the relevant keywords to the business that you intend to deal with. The better the identification for each clientele sector, the more effective the job is by the professional that it manages the positioning.
• The second significant aspect on which it is worthwhile lingering on is that of not overburdening the content offered. Assuming we have identified a keyword and all its possible uses and combinations, it is not useful to create separate pages for each one. The right compromise between the specific public sector to reach and the suitable terms to outline such characteristics, should give us a balance between analysis and a clear separation of the pages to be realised.
• The third fundamental rule to follow is not to reuse the same text used by another site in the title tag. This aspect is the most challenging part of a SEO's job, because it forces them to diversify the product created for the client, so that they are as distinguishable as possible from competitors, and consequently more easily recognisable.