SEO Basics: 8 rules to optimise your website

In the continuous growth of the network, making your website visible becomes a titanic enterprise. For this, Victoria Edwards writes, the use of SEO (Search Engine Optimisation) is increasingly important to be able to stand out in this sea of websites and blogs. By SEO we mean the set of activities that allow us to increase or improve the visibility of our online site. Here's how to make a site visible and successful with 8 essential rules focused on the basics of SEO:

• First of all you have to think of your site as a cake in which every ingredient is essential to a successful dessert, from its sugar to baking. A cake without a key ingredient would still be a cake but certainly not as good and less inviting. In the case of our site the cake is essentially made of sugar and sugar in this case is the SEO.
• A key element for the success of an internet site is to place users' wishes in the foreground; so it is useful to understand what they really are looking for without ever losing sight of site security as well as ease of navigation and understanding.
• Surely it is also necessary to live up to the promises made to users; in fact, not presenting the contents present in the links or in the titles will entail a decrease in the users in the long term.
• To stand out in the sea of ??internet it is good not to give all your attention to content, a central role is also the presentation of the activity that we want to promote. To this end, it is necessary to stop and reflect about your business very analytically, paying particular attention to the goals that you want to achieve.
• It is fundamental to increase your visibility also through other platforms, such as Facebook, Twitter, etc.
• To increase your number of visitors it is necessary to think in the long-term, therefore it is very useful to choose a domain closely linked to the contents of our pages. In this way the user will remember your site more easily and will come back to see you more often.
• Also optimise your image on as many channels as possible, also focusing on other devices such as mobile phones and tablets.
• Finally, pay close attention to the keywords and the tags you use, they could mark your uniqueness within the network; a good start and write a new title followed by unpublished and not copied contents.