SEO: three techniques to increase a site's visibility

SEO techniques are used in web marketing to increase the visibility of a product or service. To best accomplish the task and produce positive effects for the business, SEO techniques periodically require a "change of strategy". Overcoming the basic methods, to open up to new rules, is a good opportunity to increase the visibility of a company on the web.

Here are three ideas, to improve and keep online visits constant.

• Release contents. It is well known that good content is the key to increasing online visits. Despite this, many companies prefer to protect their texts, videos or case histories. Why not let users find this information by doing research? Sometimes, a lot of interesting content cannot be indexed you have to be registered to be able to access it. This represents a barrier!
• Aiming at Long Tail or long tail. Users do research focusing on increasingly specific and targeted content. Using a Long Tail with more descriptive keywords (starting from four terms), increases online search visibility. Therefore, we must not rely on a single key, consisting of just one word, which will have more costs for its positioning and greater competition, but choose longer and specific keywords, based on the reference market. For example: an company in Amalfi selling fruit candies, instead of indexing with the generic word "candy" to attract possible buyers, should use a more specific string, "Amalfi fruit candy sales".
• Make yourself visible also off line. Advertising off-line is a fairly neglected aspect. Cultivating human relationships, physically leaving the company to talk with people, is a highly effective SEO, off-line strategy. The most precious contacts and the most interesting opportunities are made face-to-face. So it's important to go out to find out what people want. These are just examples, three opportunities for rethinking SEO techniques.

With search engines that continuously change their algorithms and an audience that wants to find increasingly targeted information, the goal of the SEO techniques, is to adapt the website to new needs, improving, in a constant manner, the visibility of contents