The features of Local Search Marketing

It has happened to all of us, whilst searching on Google, to have stumbled across a suggested and highlighted shop that is only a few steps from our house. The well-known search engine is able to locate us and locate the companies that are closest to us.

This process is not automatic but starts from the Google Places service, also known as Google Business Center. It is a free service that allows users to list their company and give its precise position on Google Maps. This step is partly automated thanks to its access to the Yellow Pages databases from which Google draws information. However, subscribing to Google Places is a fundamental step to being visible on the web. By registering you can provide information about your company, location, opening hours, product category treated (some experts suggest selecting all 5 product categories available). You can provide directions for multiple businesses through the implementation of an excel file (with a txt .xls .csv .tsv .ods .xlsx extension), with the proper formatting of the cells ("https://it.wikihow.com/Aggiungere-Negozi-su-Google-Maps").

Once the insertion is complete, it will take some time for your company to be indexed. The timing is about a month but the system is getting faster and it is not uncommon to find your company on the search engine after merely a week. Speaking of companies and SEO, here are some points that you should keep in mind: Having your own website can make you more competitive and better indexed Take care of the WHERE WE ARE page and insert a map you created with Google Maps Made a schematic footer that includes the address of the company When you sign up for Google Places, pay attention to the description section, Google's algorithm works on this information Create a presence on social networks and do not forget to include these links on the site. Advertising also through the Social Mapping Avoid spamming, even if it can offer initial rewards in the long run the system could penalize you Create affiliations with sites, often giants, who deal with company reviews (the tourism sector is full of these) And leave everything else to Google Local ...