The importance of the Title

The title is one of the most important parts of a web text, and deserves all your attention. In countless forums that deal with web publishing, there are always many discourses around this topic, because the role that a title must carry out effectively are manifold:

• Capture the reader's attention. Whether you choose wit, using a famous quote, or sensational, a title works well if it motivates the reader into read the article.
• Summarise the text content. We will never tire of repeating this: your readers have no time to waste. If they think they're wasting time, you've lost a reader. This is why the title should be as comprehensive as possible about the content of the text. Condensing a very long text into a few words is undoubtedly a difficult task, but it is important that you become a good headliner if you want your work to be really good quality.
• Representing text effectively in search engines. Writing for the web also entails worrying about large and fierce competition. That's why you have to pay attention to the words of your titles, select those that will be found in search engine results.

Remember that a title should remain imprinted in memory and catch the eye: only something that a hasty and distracted reader can remember it and look for your article, even after days. Also pay attention that the title is a real condensed content in a few words, and conveys a very precise idea of ??what you are about to read: a web reader is more capricious and volatile than one of printed paper. Delude their expectations once and risk losing them, if not forever, for a long, very long time. So remember that the match between the title and the content is crucial. Suggestions to use the bold and to think of a strategic positioning are valid even for titles, two more systems to make sure that the article jumps to the eye and is read and memorised. Another trick that you can use is to ask your readers a question, trying to translate their mental processes into words: if the question you ask in the title is the same one that pushed them to turn on the computer to look for answers, then the game is done, they will read on. We know how hard it is to produce titles that meet all these requirements, but it is a necessary exercise, and I assure you that it pays off.