Marketing articles, the basic rules

Article marketing is the best way to approach the vast world of promotional web. Responsible resources have the task of writing an article that deal with a topic as much as possible inherent to the link the text is inserted in. The link, of an advertising nature, is the reference page of a product or service that we want to promote. A new but above all discreet way of advertising.

Let's take a look at four ways to extricate oneself in the world of article marketing.

• Choose a topic It is important to have an interesting topic to convey, that is as inherent to the link to advertise as possible; a news article, for example, or an informative article. Make sure that the article is written by a competent person: news circulates quickly on the web, make sure there are no inaccuracies in your article.
• Choose a suitable site It is important to choose the right site to publish your work; the web is full of so-called article sites, so choose the one best suited to your content and make sure that they accept the links within the text. 
• Choose the right category Each article site is organised as a blog: the articles are divided into categories in order to facilitate the search and reading by its users. Inserting your article in the wrong category means missing your positioning and target reference.
• Writing a simple but accurate text It is essential that your texts are clear, fluid and free from grammatical errors. Choose an interesting topic and accompany it with a crisp and informal style. Format your article in a simple way: divide it into paragraphs, use (in moderation) bold to highlight the most important concepts, but above all, make your text optimised for SEO inserting, perhaps in association with the link, the right presence of keywords.
• Original content If you write for more article sites, make sure that your texts are unique, that they do not resemble, totally or in large part, other web articles. Do not insert more than one link per article: it would create confusion in the user, making the communication ineffective. Never use the same title: it would penalise your ranking on search engines.