SEO and optimisation: myths and advice

For two years now, SEO requirements have increased and become more stringent with the provision of penalties issued by Google to non-optimised sites. Penalties that prevent sites from climbing back into SERP positioning and end up negatively affecting traffic volume.

Removing penalties is not easy and the new SEO criteria are not intuitive. In this regard, the myth according to which Matt Cutts, head of the webspam team of Google, had declared that the traditional method of disseminating links on the web has been debunked. Search Engine Watch and Kristine Schachinger have therefore unleashed their mythbusters for clarity. We followed them. Cutts explains that links to "social media" do not reward differently from what we would tend to think and this happens because many forms of sharing, "likes" and "followers" would require direct access by Google to data that Facebook and Twitter do not grant access to.

On the other hand it is true that the purchase of links in dedicated sites is now heavily penalised. The alternative survivor consists of hard real relational work on the Web. The launch and support of traffic to a site is increasingly configured as the creation of an integrated area of ??relationships cultivated with real relationships or entrusted to an expert in the field that can accurately calibrate the impact on SEO. Other things to know are meticulous yet still important. They refer to the web reputation which remains linked to the Google Analytics code even if you create a second site. It is necessary to avoid pages with texts exceeding 600 characters, and to adopt absolute URLs in every part of the html code instead of relative ones often generated by automatisms. It is necessary to always provide images with descriptions (ALT tags), and check with Google Page Speed that the display speed of the pages has a score above 85-90. The list could obviously continue with a thousand measures for which only an expert SEO can rescue you.