Latest news from ContentMarketingSuite

15 May 2014

The features of Local Search Marketing

It has happened to all of us, whilst searching on Google, to have stumbled across a suggested and highlighted shop that is only a few steps from our house. The well-known search engine is able to locate us and locate the companies that are closest to us. This process ...

9 May 2014

SEO and optimisation: myths and advice

For two years now, SEO requirements have increased and become more stringent with the provision of penalties issued by Google to non-optimised sites. Penalties that prevent sites from climbing back into SERP positioning and end up negatively affecting traffic volume. Removing penalties is not easy and the new SEO ...

8 May 2014

The role of the copywriter

The copywriter is a figure that deals with the drafting of articles related to different sectors in the advertising field, scientific, cultural and so to be disseminated to a very large target audience. In order to be able to do this, the copywriter must know and know how to use ...

7 May 2014

Google's

When referring to the "Nofollow" Tag we mean a tag used in html language and has become fundamental in the functioning of the search engines. Its insertion allows you to exclude certain links from scans by the engines, which are useful depending on the conditions dictated by the search sites. ...

5 May 2014

How to become a web editor

To start the profession as a web editor it is important to first have passion, in fact there is not a degree nor training course that provides a certificate to perform this work. It is necessary to own some characteristics if you want to undertake this road: know how to ...

30 April 2014

Error 404: horrid bad broken links!

The 404 error, also referred to as File Not Found, which all Internet users encounter sooner or later, is a code indicating broken links on the Web. Technically, it's a HTTP protocol that communicates that the internet connection is working and the communication with the server is active, but ...

28 April 2014

Meta tags Keyphrases, these unknown mysteries

Despite the complex name, meta tag keyphrases are nothing strange nor scary: it is, as in the case of other meta tags (meta tag description, meta tag keywords and so on) they are a means to catalogue web pages by search engines. Simply put, meta keyphrases indicate to search engines ...

23 April 2014

Google and Webmaster Guidelines

Nowadays the need to use a search engine often overlaps with the will to use the Google search engine. For this reason a webmaster, devoted to the construction of a site, will have to refer to the guidelines offered by Google. These guidelines offer technical and theoretical insights so that ...

21 April 2014

Engagement: how to build relationships with other sites

The web allows you to reach your neighbour in the same way as those who live on the other side of the world. However, this is not an immediate mechanism: once you have created your own page you need to find the right strategy to make it known without embarking ...

17 April 2014

Writing for the web: the differences from printed paper

The media is evolving at ever-increasing speeds and often a careful reflection on the implications that this progressive acceleration implies on the writing itself may by lacking. This may come across as a quirk by intellectuals, but reflecting and understanding the differences between writing on paper and for the ...

16 April 2014

Writing a press release: the basic rules

The tasks of the press office and its press officer are a complex and complicated world. Indeed, this figure covers a series of roles: from the organisation of an event or a press conference to maintaining relations with the media, from managing the press area of a company or being ...

14 April 2014

How to become a SEO expert

Nowadays anyone who wants to efficiently position their site in the ocean of the internet should contact a SEO Specialist, that is, an expert in Search Engine Optimisation. This skill provides a series of specific techniques that optimise your position on search engines and, consequently, increase the traffic on your ...

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