Latest news from ContentMarketingSuite

14 March 2014

Link building: 5 tactics to avoid spam

Given that the Google algorithms offer more effective protection against spam, professional link builders have had to come up with more sophisticated strategies to avoid falling into anti-spam networks. We can present five strategies for successful link building, if inserted into an intelligent and conscious project to increase your ...

14 March 2014

Matt Cutts: how Google evaluates paid links

In the eternal relationship of love and hate between Google and Webmasters, Matt Cutts tries to define how the American colossus decides whether a link is bought. If, in fact, in most cases it is clear when it comes to a paid link, there are some grey areas where it ...

14 March 2014

Unnatural links: 4 ways to avoid Negative SEO

To protect yourself from the impact of a negative SEO attack or from unnatural links that could compromise your search engine rankings, it is crucial to understand how Penguin works: to this end we will show you four effective ways to spot suspicious incoming entries. Google Webmaster Tools lets you ...

13 March 2014

RSS Feeds, how they work and what they are for

To understand how the RSS Feeds work we must first know the meaning of the sentence in English: literally the meaning of the word feed in Italian is nourishment, but in cybernational jargon it means hungry. For what? Content and information on the web. Every day we try to find ...

13 March 2014

Multiple domains and Google penalties

Novice Webmasters, but also self-proclaimen SEO experts, are convinced that Google is a kind of executioner, ready to anastomise those who practice "copy-paste" content from sites of others or even from their own. Things are not exactly like this and it is worth clarifying some aspects. First of ...

13 March 2014

The function of meta tags and keywords

Meta tag are codes in the web pages HTML that are decoded by search engines in order to index the domain and allow a good positioning in the results obtained. Their function is to provide these engines with specific information regarding a particular site. Example of this: meta tags Title, ...

5 February 2014

SEO: 5 things to avoid

All those who work with the web know the importance of SEO. The main tool for working on the web, essential to get a good indexing of your site. What everyone probably doesn't know and that, together with the best-known techniques to obtain a correct detection from the ...

29 January 2014

8 decisive factors in SEO Keyword Prioritisation

Not all keywords are the same: some generate more traffic, others have clearer intentions, others may generate more profit for your business. The approach to optimising keywords should be differentiated based on some key factors, including: Search demand: the factor that determines how much interest it is generated by your ...

28 January 2014

6 SEO forecasts for 2014

Eric Enge, an international SEO consultant, in an article recently published on his highly popular blog, became a web oracle "having fun" predicting which surprises Google will reserve in the new year. So here are his 6 predictions in SEO for 2014. The novelty called Hummingbird After the drastic changes ...

21 January 2014

Google Penguin 2.1: an analysis

Analysing the Google Penguin algorithm has been the passion of many SEO professionals even before getting to know the update. Recently MathSight revealed some details about how the algorithm changed after the update. Prior to the release of Penguin 2.1, Andreas Voniatis, managing director of MathSight, said it is ...

9 January 2014

How to dominate the first page of Google

The first step in improving our reputation is by checking what is said about us online is to dominate the first page of Google for searches that concerns our brand. To monopolise the space you need to know how to use the various types of data that Google shows. Paid ...

8 January 2014

How link building has changed in 2013

This year Google Inc introduced the new search algorithm "Hummingbird" with the intent to allow a better management of users' requests, always longer, complex and structured. The update will inevitably affect the SEO world, being designed to gradually shift the focus on the quality of content and the relationships between ...

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